Posts tagged ‘trackback’
Day 15: Find Thyself
First of all, before we even get started, congrats to everybody who is participating in this challenge! Today marks the halfway point. Some of the challenges have been easy, and others I know have stretched some of you. The second half will be more of the latter than the former. We’ll be building on some of the groundwork we laid in the first half and taking it to the next level. Don’t worry if you have joined recently, or have missed some days. Join in when you can, pass when you can’t, catch up if you want, or just skip over ones that don’t appeal to you. If you take any of these challenges and learn something from it, then I consider it mission accomplished. If you’ve kept up and done every challenge every day (or the next day when I post them late at night!), then my hat is off to you. This stuff ain’t exactly a cakewalk, and I’m thrilled to have so many people along for the journey!
Today’s challenge may seem a little egotistical, but believe me when I say that it’s a worthwhile activity for a blogger to do. You’re going to go on an ‘you’ hunt! Visit some of the different blog search engines, and see who’s linking to you, ensure that you show up in searches, and see which searches you appear in. One reason that we want to take the time to do this is to ensure that our blog is actually being submitted to different search engines every time you update it. Most blog engines will automatically submit your posts to search sites, but ONLY if you have it set to do so. We also want to see whether you actually appear in the searches that you think you do. If you search for you name, do they show up too? And if they don’t, why don’t they? These tasks aren’t hard to do, but they’re often overlooked.
I don’t think you’d find to many people that would disagree that there are two big boys when it comes searching blogs, and those are Technorati and Google Blog Search. Sure there are dozens of others, and some of them like IceRocket have got some great feature sets, but we’re going to focus on the major players.
Let’s start off by finding out who’s linking to you. Some blog engines do a decent job of letting you know whenever someone links to your blog by letting you know that you received a ‘pingback’ or ‘trackback’ on a post you wrote. If someone links to that specific post, it’ll show up listed along with comments. WordPress and EduBlogs does that automatically. However, even that will miss out on time when someone links directly to your blog in general, but not a specific post. You search for these links by typing your entire URL into the search box. So I would search for http://teach42.com. One thing you do need to be careful of is that you may get different results if you include the ‘www’ than if you exclude it. On both Google and Technorati I got more results by leaving the ‘www’ off. In theory, they should be the same, but reality is that they aren’t.
If you’re a brand new blogger, don’t be discouraged if you don’t have many, or any, links to your blog yet. It takes time and persistence. Regardless, all of these searches have RSS feeds associated with them. I suggest adding both a Google and Technorati search for links to your blog to your aggregator. That way you can keep an eye on any that might otherwise escape your notice.
Next up is to see how easily people are able to find your content. For this, we’ll be doing a variety of searches. Start off broad and do some searches for your name. In this area, I’m lucky. Dembo isn’t all that common a name, so it’s easy to browse through every hit for that word. If you’re last name is Smith or Jones or Nguyen, you may have more trouble and need to zoom in a bit more. Add your first name, and variations of it. For example, I’d search for Steve Dembo, Stephen Dembo, Steve Denbo, and even throw it into quotes, “Steve Dembo”. Without quotes, it’s finding any blog post that has the word Steve and the word Dembo. With quotes, it’ll just find ones that have Steve right in front of the word Dembo. Generally, one or two of those searches will work better than others. This is useful to see who may be mentioning you in a post, but was too lazy to link you up properly!
Besides just other people’s mentions of your blog, you SHOULD find your own blog posts. It may sound silly, but you do want your own blog posts showing up under your name. If somebody sees your name in a comment or social site, you want them to be able to find you in search engines. That’s why I always tag my blog posts with my blog name, my last name, and have included my full name in the actual title for my blog… to ensure that people can find me if they try to look. Just something to think about. We’ll be coming back to tagging later in the month.
The last set of searches that we want to do are for your blog name and keywords. Once again, that’s the benefit of me having a blog name like Teach42. There aren’t too many other Teach42′s on the internet. If your blog has more common words like 21st Century Open Education 2.0, then you’ll be competing in searches with more people. Hopefully, if somebody types in your full blog name, they’ll find your posts.
If you aren’t finding your posts, then poke around in your blogs settings. In WordPress and EduBlogs, if you go into the Settings->Writing menu, you’ll see at the bottom of the page a box where you can in include what sites to ping when you post something new. While there may be several listed there, make sure Pingomatic‘s http://rpc.technorati.com/rpc/ping is there. It’s a general, all purpose pinger that hits most major (and minor) blog search engines. Most blog engines have a similar functionality somewhere in there, so poke around if need be.
Of course, the other half of this challenge is that when you find people who are linking to you, click through those links and see who they are and what they have to say. While you’re not obligated in any way to respond, it’s always a nice and polite thing to do. If nothing else, you just want to be sure that you’re aware of what’s being said about you, who’s connecting to you and ensuring that you’re hard work is circulating in a way that enables it to be found.
What did you find when you searched for yourself? Was it about what you expected? Any surprises? Did the different search engines have pretty similar results? Any search engines that I’m not mentioning that you think are worth sharing? Share your experiences below, and don’t forget to visit the wiki and list yourself there!
Day 28: Link It Up
If you think of blogging as a conversation, it is hyperlinks that allow us to connect the voices together. It is a means for citing information, recognizing original ideas, and giving credit where it’s due. It also allows us to make subtle recommendations for further reading and directs traffic between like minded individuals. Additionally, it provides a reference for the people being linked to, in order to see who has taken their material and spun off of it. There are thousands of plugins, widgets, and snippets of code that are designed to take embedded hyperlinks and add functionality. Some provide previews of the page being linked to, others recognize if it’s media and provide a means for consuming it, while others simple tally the links and aggregate them together.
So what’s the point? If you ain’t linking, then you ain’t thinking. One of the most common questions I get asked is “How do I get people to visit my blog?” Pure and simple, the easiest way is to simply link to others. And not just once either, again and again and again. I may be more egotistical than your average bear, but I certainly don’t think I’m alone amongst bloggers to be keeping an eye on every person who links to me. More often than not, I’m following those links back to see exactly what is being written in reference to my own material. I want to know who is linking to me and why. That has often become the first step to a much more personal relationship. It’s the easiest way to get people’s attention and make them aware of your blog.
So long as we’re on the ego part, let’s just flat out say, most bloggers want a larger audience. Whether you’re willing to make that a priority or not is a whole different conversation. But nobody would mind terribly if more people knew about them and read their work. Google is a big piece of this, and one way that Google determines your page rank is links. Being religious about linking is always something that makes Google happy. Especially if that link winds up being returned.
However, since I’m referring to a specific post of his, I should also be sure to link directly to the permalink. The permalink usually is available in one of three places: the title of the blog post, the date/time of the post (if it’s hyperlinked) or at the end, referenced by the word Permalink or sometimes Trackback. Copying any of those links and then providing a direct link to them, will not only allow readers to follow through and alert the original author (Scott) of the connection, but it will also send a signal to the BLOG ENGINE, letting it know that I’m linking to it. Some blog engines will then be smart enough to list information about that link as a special comment known as a trackback or pingback.
Finally, the last type of link is linking to a specific comment. Many blog engines assign a different permalink to each individual comment, so if you happen to be referring to one, you can link directly to it. This level of linking is really more of a service to your readers than anything else, as it prevents them from having to search through the post to find what you’re referring to.
And of course, you may find yourself needing to combine all three in a single post, or even a single sentence. For example:
While that may seem like a little overkill, trust me it isn’t. Each link there serves a very specific purpose and is useful to your readers.
So long as I’m in full disclosure mode, I’ll ‘fess up to the fact that I have one really poor habit I’m trying to break. I tend to write my blog posts in one fell swoop, and then going back and linking everything in. Unfortunately, when I do that, I tend to gloss over some links and rush things, often missing significant links. Case in point, when I missed the link to Lee Kolbert’s Meme on Day 27. Thankfully, she pointed out the error to me and I corrected it. For that reason though, I do recommend that you link as you go. Yes, that’s a personal preference, but I find it to be more efficient. And don’t forget, mo’ links is mo’ better.
So today’s challenge is twofold:
1) Go back through your last few posts and hunt for links that you may have missed. Could you have done a better job? Are there any things that you should have linked that you might have missed? Any places you could have added value by inserting more links?
2) The next blog post you write, go crazy on the linking. Every paragraph, think to yourself… Should this be linked up to something providing more information? Should I include a link to a definition for people that may not know the term? Should I share a few examples via links? It’s OK if it looks silly, it’s just about retraining the brain a little. And sometimes you just gotta dive in headfirst to get some quality swim time in.
What have your own experiences with linking been? Do bother? Are you religious about it? And don’t forget, when you create your blog post, share a link to it here!
One other thing, if you haven’t already listed yourself on the Wiki, please do so! Don’t worry if you haven’t ‘kept up’. This is an ongoing challenge, so even if you’ve only done one day, or have just followed along vicariously, share your own information on the wiki so people can find, visit and support your own efforts to be a better blogger!