Posts tagged ‘RSS’
Day 15: Find Thyself
First of all, before we even get started, congrats to everybody who is participating in this challenge! Today marks the halfway point. Some of the challenges have been easy, and others I know have stretched some of you. The second half will be more of the latter than the former. We’ll be building on some of the groundwork we laid in the first half and taking it to the next level. Don’t worry if you have joined recently, or have missed some days. Join in when you can, pass when you can’t, catch up if you want, or just skip over ones that don’t appeal to you. If you take any of these challenges and learn something from it, then I consider it mission accomplished. If you’ve kept up and done every challenge every day (or the next day when I post them late at night!), then my hat is off to you. This stuff ain’t exactly a cakewalk, and I’m thrilled to have so many people along for the journey!
Today’s challenge may seem a little egotistical, but believe me when I say that it’s a worthwhile activity for a blogger to do. You’re going to go on an ‘you’ hunt! Visit some of the different blog search engines, and see who’s linking to you, ensure that you show up in searches, and see which searches you appear in. One reason that we want to take the time to do this is to ensure that our blog is actually being submitted to different search engines every time you update it. Most blog engines will automatically submit your posts to search sites, but ONLY if you have it set to do so. We also want to see whether you actually appear in the searches that you think you do. If you search for you name, do they show up too? And if they don’t, why don’t they? These tasks aren’t hard to do, but they’re often overlooked.
I don’t think you’d find to many people that would disagree that there are two big boys when it comes searching blogs, and those are Technorati and Google Blog Search. Sure there are dozens of others, and some of them like IceRocket have got some great feature sets, but we’re going to focus on the major players.
Let’s start off by finding out who’s linking to you. Some blog engines do a decent job of letting you know whenever someone links to your blog by letting you know that you received a ‘pingback’ or ‘trackback’ on a post you wrote. If someone links to that specific post, it’ll show up listed along with comments. WordPress and EduBlogs does that automatically. However, even that will miss out on time when someone links directly to your blog in general, but not a specific post. You search for these links by typing your entire URL into the search box. So I would search for http://teach42.com. One thing you do need to be careful of is that you may get different results if you include the ‘www’ than if you exclude it. On both Google and Technorati I got more results by leaving the ‘www’ off. In theory, they should be the same, but reality is that they aren’t.
If you’re a brand new blogger, don’t be discouraged if you don’t have many, or any, links to your blog yet. It takes time and persistence. Regardless, all of these searches have RSS feeds associated with them. I suggest adding both a Google and Technorati search for links to your blog to your aggregator. That way you can keep an eye on any that might otherwise escape your notice.
Next up is to see how easily people are able to find your content. For this, we’ll be doing a variety of searches. Start off broad and do some searches for your name. In this area, I’m lucky. Dembo isn’t all that common a name, so it’s easy to browse through every hit for that word. If you’re last name is Smith or Jones or Nguyen, you may have more trouble and need to zoom in a bit more. Add your first name, and variations of it. For example, I’d search for Steve Dembo, Stephen Dembo, Steve Denbo, and even throw it into quotes, “Steve Dembo”. Without quotes, it’s finding any blog post that has the word Steve and the word Dembo. With quotes, it’ll just find ones that have Steve right in front of the word Dembo. Generally, one or two of those searches will work better than others. This is useful to see who may be mentioning you in a post, but was too lazy to link you up properly!
Besides just other people’s mentions of your blog, you SHOULD find your own blog posts. It may sound silly, but you do want your own blog posts showing up under your name. If somebody sees your name in a comment or social site, you want them to be able to find you in search engines. That’s why I always tag my blog posts with my blog name, my last name, and have included my full name in the actual title for my blog… to ensure that people can find me if they try to look. Just something to think about. We’ll be coming back to tagging later in the month.
The last set of searches that we want to do are for your blog name and keywords. Once again, that’s the benefit of me having a blog name like Teach42. There aren’t too many other Teach42′s on the internet. If your blog has more common words like 21st Century Open Education 2.0, then you’ll be competing in searches with more people. Hopefully, if somebody types in your full blog name, they’ll find your posts.
If you aren’t finding your posts, then poke around in your blogs settings. In WordPress and EduBlogs, if you go into the Settings->Writing menu, you’ll see at the bottom of the page a box where you can in include what sites to ping when you post something new. While there may be several listed there, make sure Pingomatic‘s http://rpc.technorati.com/rpc/ping is there. It’s a general, all purpose pinger that hits most major (and minor) blog search engines. Most blog engines have a similar functionality somewhere in there, so poke around if need be.
Of course, the other half of this challenge is that when you find people who are linking to you, click through those links and see who they are and what they have to say. While you’re not obligated in any way to respond, it’s always a nice and polite thing to do. If nothing else, you just want to be sure that you’re aware of what’s being said about you, who’s connecting to you and ensuring that you’re hard work is circulating in a way that enables it to be found.
What did you find when you searched for yourself? Was it about what you expected? Any surprises? Did the different search engines have pretty similar results? Any search engines that I’m not mentioning that you think are worth sharing? Share your experiences below, and don’t forget to visit the wiki and list yourself there!
Day 13: Declutter Your Sidebar Part 2
Well, you knew this was coming. Part one of the challenge was zooming in on the blogroll, assuming that your blogroll was even IN your sidebar of course. Part 2, today’s challenge, is to go through the rest of sidebar with a fine toothed comb and de-clutter it. This is one of the ideas based on ProBlogger’s tips that I knew was going to be included the moment I saw it. One thing to remember here is that de-cluttering does not necessarily mean removing things. It’s a matter of looking at each item you have there, considering whether it belongs in your sidebar or not, whether it is taking up more space than it deserves, whether it’s function is being duplicated elsewhere or could be consolidated, and whether there may be another way to achieve the same goal in a more efficient way.
If you’ve been following this challenge, then you’ve already added a few things to your sidebar. I think having a translate option is important and is going to stay. The Clustrmap is more of a vanity item than anything else, but it does an effective job of demonstrating the reach of your community geographically and I’m choosing to keep. Obviously, that’s a personal choice. I’m not going to preach that you should have a short sidebar or a long one, or what belongs there and what doesn’t. However, I do believe that what’s there should be deliberate and efficient in terms of space and form, especially considering how many options are out there.
For example, in my sidebar right now I have a Facebook badge, I have a ShowYourself badge, a Twitter widget, and a FriendFeed widget. The ShowYourself badge has a link to my Facebook profile and my FriendFeed widget displays my Twitter status updates, which seems kind of ridiculous now that I think about it. I’m going to eliminate them all. No, I’m not going to stop linking to those things and displaying my status, but I’m going to take advantage of a tool that Sue Waters (who is the spiritual co-author of this challenge!) recommended to me called Retaggr. It provides a nice clean badge that will give me almost all the functionality that those four items provided, but in one nice and neat package. It’ll have links to all my social sites, like the ShowYourself badge. It includes my headshot, company, and link to Facebook like the Facebook badge did. It will also display my most recent tweet, which is plenty. If people want to see my last 10 tweets, they can visit Twitter. The only thing I’m losing out on is that the FriendFeed badge displayed when I’ve uploaded photos or videos as well, which is pretty sporadic to be honest. Ideally, I’d love it if Retaggr would display my most recent post on Twitter OR Plurk, but that’s ok. I think the benefit far outweighs the few things it lacks.
There are a few widgets that I have that just don’t make the cut. I have a Now Reading plugin that shows what my ‘reading’ status is. However, it only works as well as my maintenance habits, which are poor when it comes to that. I never remember to update it so I have a choice: Change my habits, or just get rid of it. I don’t feel it’s that important, so it’s going bye-bye.
For the widgets that you’ll be keeping, bear in mind that there may be new versions of them available, or third party options that you could swap them out for. For example, check out all of these different Twitter widgets that are available. And that blog post is from a year ago! Many sites also offer you the opportunity to modify the color schemes for a widget, enabling you to try to blend it in a little closer to your chosen theme. You may find it worthwhile to give a few ‘keeper’ widgets a makeover as part of this challenge.
While we’re at it, let’s talk Archives. Typically there are only three ways somebody visiting your blog can find your posts once they’ve scrolled off the front page: 1) Search 2) Categories 3) Archives. I do think they’re important to keep around, but once you’ve been blogging for a few months, they start to take up a HUGE amount of space. However, that’s an easy one to do something about. Most blogging engines now have an option to shrink your archives down to a drop down list. So instead of it taking half the page, it’ll only take up a line or two. Unfortunately, that option is usually relatively hidden. In WordPress (and EduBlogs), you have to find the archive Widget and click Edit and the option will pop right up. In Blogger, it’s pretty similar. Go to Layout -> Page Elements and choose to edit the Blog Archive gadget. Lots of options there, including changing it to a drop down box. Very very easy thing to do in order to save a lot of real estate in your sidebar.
Finally, there are three things that I think you need to make sure are somewhat obvious in your sidebar: A search bar, a way to contact you and a way to subscribe to your blog. I never understand why some bloggers don’t have a search bar on their blog. It makes me leave their blog and jump through some Google hoops just to find information they’ve written that I know is there! As I mentioned above, there are precious few ways to find your content once it has scrolled off the front page. Don’t make it more difficult for your readers.
Contact information seems like a no-brainer, but I’m always stunned by how many blogs I visit don’t provide any way to make direct contact besides leaving a comment and hoping they see it. Some of you put your contact information in your About Me page. That’s fine, but if you did so, you should also have SOMETHING in your sidebar that clearly states, “This is where you can go to contact me” and then points to the About page. Once again, if somebody reads your blog and wants to communicate with you, you want it to be easy for them to do so.
Same thing goes for subscribing. Now, if you did the Feedburner challenge, then this should be a non-issue. But step back and verify that in your sidebar there is an obvious way for people to subscribe to your blog. Your RSS or Feedburner icon should not be so subtle that people can’t find it. I recently visited a very prominent blogger and was flabbergasted that there was no RSS link available. I had to view his source code in order to find out what his RSS feed. That’s inexcusable on a blog. So double, triple check to make sure that your RSS feed is represented in your sidebar and that it points to the right one if you signed up for Feedburner.
Just for the sake of an example, I’m going to leave my blog’s sidebar as-is for the rest of the day, and then will fix it up as I’ve outlined here tonight. Enjoy the mess for now, it’ll be a leaner, meaner sidebar soon 
I have to admit, the comments on these posts have been phenomenal. So don’t be shy here, did I miss anything? Is there anything you consider a ‘must-have’ for your sidebar, or that you think is a faux pas that bloggers often commit? Got a great widget that you think would add value or make people’s sidebar content more efficient? Share some of your favorites as well as the ones you hope to never see again! Also, if you’d like to get some feedback on your sidebar, share a link to your blog and I”m sure people would be willing to take a look.
Day 12: Declutter Your Sidebar Part I – Blogroll Audit
Well, today’s challenge is the first of a two-parter. The longer you have a blog, the more cluttered your sidebar winds up. New social site? New widget! And it all adds up. Pretty soon your sidebar is a veritable circus of colors, banners and links. It’s time to reign it in, but if we’re going to do it we should do it right. And that means taking a thorough look at what we have there, determining what can be eliminated, what can be consolidated, and what should be… pruned. Which leads us to your blogroll.
The blogroll is one of the most popular sidebar items with good reason. It let’s people know who you read, where you get your information from and who you recommend to other people. There are many tools that make it easy to keep up… But therein lies the problem. For example, I use Bloglines for my blogroll. Anytime I add an EdTech blog to my aggregator, *bam* it appears in my blogroll. Delicious, Google Reader, and many others allow you to do the same thing. Trouble is, that means it’s just a little too easy to keep adding blogs to it, and after a while it sorta of loses it’s value. Looking at my blogroll as it stands right now, it’s just a series of links to a bazillion EdTech blogs. Unless it’s deliberate, it’s meaningless. So it’s time to do some trimming.
There are several ways to do a blogroll. WordPress, Blogger, Typepad and Edublogs all support blogrolls natively. Or you can use third party tools like Google Reader, Bloglines, Delicious, or any number of others. To be honest, the tool that use doesn’t matter so much. The important thing is selecting what you want to list there, and how you want to organize it. Do you want to list a few of your favorite blogs to read? Do you want to list bloggers that you admire? Perhaps you just want to share your favorites in a specific niche, like Special Ed or ESL. Really, it’s entirely up to you and there’s no wrong way to do. So long as you do it deliberately and maintain it.
Maintain it? Absolutely. Sometimes good blogs go stale. And if the blogger hasn’t posted since 2006, does it really still deserve a spot on your blogroll? Most likely not. While your pruning, you just might find yourself feeling a little guilt. You really like ‘John’, but you haven’t read his blog in who knows how long. Should he still be in your blogroll? In my opinion, if you even have to wonder, go ahead and take it out. If you share a sprawling list of 50 blogs there, it’s overwhelming and deters people from exploring them. If you have a concise list of 10 blogs, people see that these are personal recommendations from you and will be more prone to clicking through. It’s more meaningful that way. So don’t feel guilty. It’s your blog darnit! Do what you need to do. And if you’re going to have more than 10-15 of them, consider breaking them up into multiple categories so they’re more manageable.
If you don’t have any you want to remove any, at least do a ‘freshness’ check to make sure all of the blogs you’re linking to are still up and are active!
Good luck! And don’t forget, if you haven’t joined the wiki yet, stop by and list yourself there. And get ready for tomorrow, when we give the rest of your sidebar the royal treatment!
And now I’m off to do some trimming myself!
Day 10: Do you see what they see?
Today it’s time to take a very close look at your blog in a very broad way. Presumably you see your blog pretty often. But let’s face it, how often do you visit your blog from the same browser, on the same computer, using the same monitor with the same resolution settings? That’s a pretty narrow viewpoint! Today’s challenge is to do nothing more than look at your weblog! Sounds easy, right? Well it is… sorta.
We’re going to do a browser and RSS check across multiple operating systems if possible. I want you to see what your blog looks like on both Windows and Macintosh computers, specifically checking it on the following browsers: Firefox (OSX and Windows), Internet Explorer 6 (Windows), and Safari (OSX). You should also check out your RSS feed in your aggregator of choice. Bonus points will be awarded for going the extra mile and checking out your blog in any of the following browsers: Opera (OSX and Windows), Flock (OSX and Windows), Chrome (Windows), Internet Explorer 7 and 8 (Windows) and Safari (Windows). Don’t worry about mobile versions, we’ll be coming back to that later in the month. Extra bonus points for changing the resolution of your monitor and seeing what your blog looks like in various standard resolutions like 800×600, 1024×268 and so on…
If you’ve never tried a different browser than the one that came on your computer, then this is a great opportunity to give it a whirl. Firefox is a good one to start with. Just visit Firefox.com, click download and install it. It will import all of your current settings, and then you can give it a trial run. If you like it, then just choose Firefox whenever you have some surfing to do. If not, just use it to see what other people are seeing on your blog so you can identify potential problems.
What we’re looking for here is issues in your blog’s theme. Does everything look consistent between different browsers? Is anything sticking off the edges, or look scrunched up? Anything falling off the page, or hard to read because of color schemes? What you really want is for all readers to experience your content the same way across all computers and browsers. Keep a notebook handy because more than likely you’ll have some writing to do. Don’t forget that your blog contains more than just a front page. Spot check other pages like your About page, archives pages and a single post page (clicking through to view an individual post). Sometimes one page will look great, but another may have an issue.
Here are some screenshots I took while doing this for Teach42. I noticed a bunch of minor problems, mostly related to plugins that I have enabled like Related Comments and Zemanta, but I also noticed two major problems. 1) My footer is shifted over to the right on ALL browsers! No idea what’s causing that one. 2) On Internet Explorer 6 for Windows, and ONLY that browser, My blog is a two column blog instead of three columns. It took the content in the right skinny column and dropped it below the left skinny column. Why? Not sure! I’m going to have to do some research.
Let’s face it, knowing is half the battle. Today’s challenge is to KNOW. Don’t stress about solving all of the problems you find today, although you can if you want to obviously! But take your time and get yourself a good list of outstanding items you need to figure out. If you feel comfortable tweaking code, then maybe you want to try to fix them yourself. If you don’t, maybe you want to ask your PLN for some help or leave a comment here and see if anyone can help you. Or you could even go so far as to change to a different theme if it’s a MAJOR problem. Of course, depending on the severity, you can also feel free to just ignore the problem. Believe me, I know there are times when it’s just not worth the trouble to get a picture shifted over a few pixels and such. But at least make that decision deliberately, rather than out of ignorance.
I did mention that you should also look at your blog through an aggregator. Full credit goes to Sue Waters on that one. After yesterday’s challenge, she suggested having everybody subscribe to their own feed to see what it looks like. I couldn’t agree more. It’s a great exercise to make sure it looks like you THINK it does. She has two related posts that are worth browsing through on this topic. One note about this one, it’s possible to display either your full posts or just a teaser blurb in your RSS feed. Sue strongly recommends that you display your FULL posts in there so that people don’t need to click through in order to read your content. While I do agree with her, and do so myself, I don’t feel nearly as strongly about it. Some people prefer to just put out a teaser because then people actually have to VISIT their blog. If you put a lot of time into the look and feel of your blog, as well as adding things like ClustrMaps, sidebar widgets and so on, you probably want people to actually SEE the blog itself. By forcing people to click through in order to read the entire article, you do increase your site traffic and the potential that people will spend some time exploring your site. Really, it’s a personal decision. And while I prefer to display full posts, I can see the merits to both sides of the decision.
By the way, while you’re doing this challenge, keep an eye on your sidebar. What you like about it, what you don’t and such. We’ll be coming back to that in a few days.
Clearly when I did my searching, I found a few issues that need to be corrected. Did you? Any surprises lurking between browsers and operating systems?
Checking Teach42 across different browsers:
Safari, OSX
Firefox, OSX
Chrome, Windows
IE6, Windows
Firefox, Windows
Google Reader
Bloglines
30d2bbb image by Jason Robertshaw is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License
Day 9: Burn Baby Burn! Your Feed, That Is
One of the more confusing aspects of blogging is RSS, but that’s truly the heart and soul of a blog. Without the RSS feed, you just have a web page. Your RSS feed allows people to subscribe to your content via aggregator or email, or allows you to take your content and republish it in a variety of ways. For example, it’s what allows you to announce your blog posts on Facebook or on FriendFeed and so on. Your feed is an absolutely critical piece of your blog and you always want to make sure it’s functioning, happy and standards compliant.
While just about every blog engine out there supports RSS, most are fairly basic feeds. They do the job, but not much more than that. Of course, that begs the question, what else would you like your RSS feed to do? Wel, for one thing you might want to engage in podcasting. Most people don’t know it, but it’s your RSS feed that takes a link to an MP3 file and turns it into an actual podcast. It realizes that you’ve linked to an MP3 file and then adds in some special code that let’s podcatchers like iTunes know how to get access to the audio file. Interestingly, it doesn’t just do it for audio files. PDF’s, Video files, and documents of all sorts caqn be sent out via a podcast. That is, if your RSS feed handles the data right. And that’s barely the tip of the iceberg.
While most RSS feeds are just adequate, Feedburner is a free service that can take an adequate feed and make it superior. I’ve been using Feedburner to remix my feed for about 4 years now and can’t recommend it more highly. There’s a few reasons that I suggest using Feedburner to upgrade your feed, but the biggest is a very simple practical one. Bloggers move around sometimes. You may start on Blogger, then move to EduBlogs.org and then wind up hosting your own someday. Who knows? Maybe you’ll start off on your own and then move to a school server. You never know what the future is going to bring. Typically, every time you move your blog you’d need to alert all of your readers that your RSS feed is changing. They need to unsubscribe from your old feed, and then subscribe to your new feed. While some people will do so, more than likely you’ll lose readers that way. If you have people subscribing to a Feedburner feed instead, you just change were Feedburner gets it’s information from and your readers are unaffected.
Let me step back just a little bit and ensure you understand what I mean on this one. Typically your blog engine (Blogger, EduBlogs, WordPress, Blogmeister) creates your RSS feed. When you sign up for Feedburner, you supply them the link to your RSS feed and then they give you a shiny new Feedburner feed. Then you hide all instances of the original feed and make sure that everybody is subscribing to your Feedburner feed. The feedburner feed passes along the EXACT same information, but it mixes it and mashes it up to make it more standards compliant, enables all sorts of additional features, allows you to keep a closer eye on your subscriber data and more. So it’s just a shiny new version of your original feed, but with a new address.
I’m not going to take you step by step how you sign up for feedburner, because they already have some great walk thru’s for it, depending on your blog engine. This page has quick start guides for Blogger, WordPress, Typepad and MySpace. Sue Waters has a phenomenal write up of how to add Feedburner to your EduBlogs blog. And for the record, most of her steps will work just fine on other WordPress blogs.
Once you’ve signed up for Feedburner and have your shiny new Feedburner link, there’s two things that you need to do in order to make sure that people find that instead of your old feed. The first is add a Feedburner chicklet to your sidebar. Log into your Feedburner account and go to the Publicize tab. One of your choices is the Chicklet Chooser. Follow the steps there to create a chicklet that appeals to you. Grab the code and paste it somewhere in your sidebar so that people can find it. Then glance through your sidebar to make sure that you don’t see any other references to your old RSS feed. At this point, I would also suggest that you alert your current subscribers to switch over to your new and improved feed. If they don’t, no worries for now. They’ll still receive content via your old feed. It isn’t turned off or anything. But you do want to encourage them to move over to the new one.
The second thing you need to do is fix your auto-discovery options. If you use Firefox 
, Flock, Opera, IE7 or Safari 
, you may notice certain notifications when you’re visiting web pages that have RSS feeds. When that icon appears, that means that there’s subscribable content on that page. Clicking on the RSS icon takes you to a page that gives you a variety of ways to subscribe. However, we want to make sure that it’s providing ways to subscribe to the NEW Feedburner feed. If you use an official redirection service like a WordPress Plugin (same goes for Edublogs) or Blogger’s Feedburner redirection service, then no worries, it should handle it for you. In Typepad, you can connect your Typepad blog to Feedburner and then it’ll handle it for you. If you use anything else, you may need to edit your template yourself to do this part. While it may seem intimidating to do so, it’s not that complicated. Just a matter of tweaking a few lines of code. This blog post will show you how.
So today’s challenge is to upgrade your RSS feed to Feedburner today. It’s one of those things that may seem like a pain the first time you do it, but trust me when I say that you will never regret it. It’s well worth the effort in the long haul. If you’ve already upgraded your blog to Feedburner, then use this as an excuse to browse through the site and see what options have popped up since the last time you visited. Most people set up Feedburner and then promptly forget all about it. Did you know that you can mix in events from your Google Calendar? Or add icons allowing people to forward on your articles, promote them on Digg, or GeoTag them for you? Is your Creative Commons license in your feed on and up to date (not everyone actually VISITS your blog)? Are you allowing readers to subscribe via email? Feedburner is adding features all the time, take a few minutes to flip through the features you may not have seen recently.
If you have any problems with this challenge, let us know via comments below. I’ll do my best to try to point you in the right direction. Also, don’t forget to add yourself to the 30D2BBB Wiki, so people know who you are and where your blog is. That way we can all try to support each other!
30d2bbb image by Jason Robertshaw is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License