Like many other bloggers that I consider to be colleagues, my blogging has tapered off quite a bit over the years, and while some of the fault lies in myself, I put most of the blame squarely on Twitter. Why take half an hour to write several paragraphs, hyperlink it up and find an appropriate image, when I can just spout off 140 characters and move on? It just makes sense, right? That’s why I’m rather looking forward to Flutter’s official launch.

I jest, but it does bring out an obvious reason why blogging is becoming less and less of a ‘hot topic’ and Twitter keeps getting the buzz. It’s quick, it’s easy, it’s accessible, and most of all it doesn’t require a significant commitment. While it’s very arguable whether that’s a good thing or not, it’s a reality.

It used to be the standard, just an assumption that everybody would have a blog. Join a PLN, create a blog, set up your aggregator, be a part of the club. But now…. Well, I’m spending less and less time even using my aggregator. If it’s important enough to read, more than likely someone will tweet about it. And if they don’t… well, there’s a lot of good things to read that I miss. I can live with that. The library is full of them.

So the question then becomes, with dozens of microblog options out there (and even nanoblogs!), would you recommend a newbie start a blog? If somebody who is just getting started with community building and personal learning networks wanted an avenue to share, would you even suggest that they start a blog or set up an aggregator? Or do you shuffle them straight to Twitter/Plurk and roll from there? Or a different option altogether?

And don’t worry, I’m not missing the irony of posting this on a blog. I’ll be tweeting it out as well!

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I think that many people (myself included) that share sites like Twitter at conferences inadvertently do our attendees a disservice. In the effort of attempting to demonstrate how wonderful, simple, powerful and dynamic it is, we make it seem much more effortless than it really is.

For example… How many times per day do you see somebody say, “Give a shout out to the people in Nepal who are attending my presentation about social networks about using the Luge to teach physics!” And then 30-40 people reply with a hearty “Hello”. So attendees believe all it takes it to toss a tweet out there, and dozens of responses will pour in.

What isn’t necessarily shown, or may just be glossed over, is the fact that it takes TIME and EFFORT to gain a few hundred followers. And without having a critical mass of people to message out to, your odds of getting a response from a general tweet are VERY small. If you have 40 followers, more than likely none of them are actually online at the same time as you. And even if they are, who knows if they’re checking Twitter? And even if they are, who knows if they’ll see your tweet? And if they do, how many people will see it and ignore it, versus will see it and respond?

For example, if I send out a “Please give these folks a shout out” tweet, I expect maybe about 30-40 responses on a typical school day during normal hours. If it’s a weekend, or in the evening, you can cut that number in half. I currently have about 5000 followers. So at best, that’s less than 1%. At that rate, if you have 100 followers, could you realistically expect an instant response from even a single person? I’m not sure… It depends on who is following you.

That’s not to say that everyone should run out and get more followers. My point is simply, things aren’t necessarily as rosy and simple as we may make them seem during presentations.

I can’t tell you how many times I see a Twitter newbie who has under 50 followers throw out a request like, “I’m trying to find schools that have updated their AUP this year. If you know someone, please tell me.” Then when they don’t get any responses, they get frustrated and may wind up quitting. While I can’t address what may be an issue with persistence, I do think that person has set themselves up for failure.

I really do think you need to follow/be followed by about 100 people at the least for Twitter to begin to be valuable. If you have a dedicated, highly focused group, that number may be smaller, but in general I think that’s a fair ballpark. If you have less than that, you need to be much more aggressive to get responses.

A few suggestions for people who are new to Twitter or have relatively small audiences right now.

1) Repeat. Repeat. Repeat. There’s absolutely nothing wrong with putting a message out there multiple times. If you’re worried about looking like a spammer, reword it. Mention that your STILL looking for information. But it’s entirely possible that people didn’t see your message. So give them another chance. And yet another.

2) Ask some people directly to respond. If you send a tweet that includes @TheirUsername, more than likely they will see it. It may take a day or two before they look for personal replies, but most people WILL see it. Unless they have fairly strict privacy settings, it should work. So if there’s someone you think might be able to help you out, send it directly to them by using this feature.

3) Reach out to the hubs in your network. Let’s face it, some people have more followers than others. Maybe they do a lot of conferences, maybe they just have too much time on their hands. Regardless, they may have a longer reach than you do. So contact them directly and ask them to retweet it for you! I’m extremely grateful to have the audience that I do, and I’m happy to share them whenever someone asks. By doing this, you maybe be able to ensure that your request has been seen by a few thousand people instead of a few dozen. Doesn’t guarantee a response, but it does give you better odds.

Of course, the best solution in the long term is to build up your own community. The only real way to do that is to maintain your own presence, to reach out to others, and to follow people and give them the chance to follow you.

For those of you that do present sessions including Twitter, do you see the same thing happening? Is it just me or is this something you’ve experienced yourself? And if so, how do you address it?

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In the past few years, I’ve been pretty darn lucky to be able to speak at quite a few conferences. I’ve also been blessed enough to include in my network dozens of people that do the same, whether it’s for a living or ‘on the side’. I’ve found that for the most part, presentations tend to fall into one of two categories.

1) What we (educators) should be doing.

2) What you can actually do right now.

I’ve always gravitated towards sessions in the former category. I like the ones that make me think, that encourage me to breakdown my ideas about what education means and h ow we do it, and then to rebuild them with new ideas and information. But rarely does that make much of a concrete difference in reality. When I do keynotes of this nature, I truly hope that I’m inspiring educators to reach farther, think bigger, and to become the very innovators that they currently look up to. But I always through in at least a few concrete ideas that people can do ‘on Monday’. Why? Because more often than not, those are the things that people scribble down and actually come back to.

I hear the same conversations on Twitter again and again. ‘We don’t need tools, we need pedagogy, we need understanding, we need new policies, we need leadership, we need political reform.’ And at the same time, I keep thinking to how many emails and comments I’ve received from people along the lines of, “Thanks so much for showing me Blabberize, I used it with my students and they were more engaged than they’ve been all year!” Will that change the education system in America? No. But for one classroom and one teacher on at least one day, it made a difference.

I’m not saying Blabberize is the most wonderful thing in the world. It just one of hundreds of Web 2.0 tools. But what is wonderful is that it made an old lesson new, that it energized a teacher who was then able to energize her students. To me, it just doesn’t get any better than that.

I’ve heard so much criticism of ISTE over the past few days because so many of the sessions at NECC are what many consider to be ‘low level’. They’re discussions of tools, of toys, of websites and widgets. That won’t create any systemic reform in education. But if even a fraction of the teachers who attend learn a few new tricks and perhaps hear about a network like the DEN, Classroom 2.0, Plurk, or Twitter… isn’t that enough?

I like to think that my Top 10 Web 2.0 presentation has more in it than just a list of websites. I try to really focus in on why it’s important for teachers to delve into that world, how they connect together, and how to change their mindset it the way they use them. But more than anything, I hope to make them look simple, accessible, and within their grasp. And if a roomful of teachers see that presentation and leave thinking, “Wow, I really believe that I can do that stuff he was showing” then I’d consider it a success. Maybe I won’t be the one making broad sweeping changes to the US Education system. I can live with knowing that in a small way I’ve helped a group of teachers look at their lesson plans through new lenses, and maybe inspired them to do just one thing differently. If they can use some of these new technologies to make learning exciting again for the students, then I couldn’t ask for anything more.

Is that such a bad thing?

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Anybody who spends any significant time on Twitter is familiar with the concept of trending topics. They’re essentially a taste of what’s on people’s minds and typically revolve around recent news, television events, buzz generating blog posts and of course, memes.

At large conferences like NECC, with hundreds of people using the #NECC09 hashtag in their tweets, some people speculated whether it would become a trending topic or not. The answer was a resounding No.

It has always been a mystery to me as to just how many posts were required to make it into the trending topics list, and recently Buzzgain published their own research of the subject. The results?

Between 12 (midnight) to 6 am PDT: approximately 1200 tweets and about 500 users to be trending

Between 6 am to 12 Noon PDT: 1700 tweets and about 733 users

Between 12 noon to 6 pm: 1500 tweets and about 812 users (this may be because there are more people during this time but they tweet a lot less)

Between 6 pm to 12 midnight: 1900 tweets and about 922 users

So at best, during the overnight hours when traffic is lowest, it would take about 1200 tweets using a given hashtag to become at trending topic. Not only that, considering that according to their research, a trending topic has an average shelf life of about 11 minutes, there would need to be more than 100 tweets per minute for it to attain the ‘weight’ needed.

While there may be 139,665 people in the education directory of Twellow, you have to go several hundred deep just to wade past all the social media junkies obsessed with gaining the most followers.

I don’t know how many ‘real’ educators there are on Twitter, but I do know that there just aren’t enough to make a dent in the Twitterverse on a mass scale. In fact, it’s futile to even put any efforts in trying to effect real change there. It’s wonderful for making connections and sharing ideas, but it’s just not the right place to effect any significant change. No matter how loud the choir sings, it’s just not going to be heard above the clamor about Harry Potter and Michael Jackson (no connection between the two implied).

As popular as Twitter is, as popular as Facebook is, they are both still used by only a fraction of educators, and within that fraction, they only reach the niche audience you have. I’m grateful to have a fairly large audience on Twitter, but even so that’s still less than 5,000 people, and of those I know a large number likely registered and never logged in again.

It isn’t that there isn’t value information being communicated via Twitter. It’s just a shame that it’s only causing small ripples and then disappearing into the ether.

The reality is, ‘old school’ communications are still the most effective for dealing with the masses. Email and newsletters still carry quite a bit of weight, and from my own experience tend to reach much farther than a tweet or blog post.

With that in mind I’m curious to hear your ideas for getting the ‘big ideas’ and key conversations out to the masses. Should we be aggregating them together and creating a “Tales from the Eduverse” mailing list? Sending out a newsletter in print or via email?

The critical question being, if the ‘right’ ideas are being shared in the blogosphere/TwitterPlurkoverse, how do we communicate them out to the rest of the education community?

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