Teach42

Anybody who spends any significant time on Twitter is familiar with the concept of trending topics. They’re essentially a taste of what’s on people’s minds and typically revolve around recent news, television events, buzz generating blog posts and of course, memes.

At large conferences like NECC, with hundreds of people using the #NECC09 hashtag in their tweets, some people speculated whether it would become a trending topic or not. The answer was a resounding No.

It has always been a mystery to me as to just how many posts were required to make it into the trending topics list, and recently Buzzgain published their own research of the subject. The results?

Between 12 (midnight) to 6 am PDT: approximately 1200 tweets and about 500 users to be trending

Between 6 am to 12 Noon PDT: 1700 tweets and about 733 users

Between 12 noon to 6 pm: 1500 tweets and about 812 users (this may be because there are more people during this time but they tweet a lot less)

Between 6 pm to 12 midnight: 1900 tweets and about 922 users

So at best, during the overnight hours when traffic is lowest, it would take about 1200 tweets using a given hashtag to become at trending topic. Not only that, considering that according to their research, a trending topic has an average shelf life of about 11 minutes, there would need to be more than 100 tweets per minute for it to attain the ‘weight’ needed.

While there may be 139,665 people in the education directory of Twellow, you have to go several hundred deep just to wade past all the social media junkies obsessed with gaining the most followers.

I don’t know how many ‘real’ educators there are on Twitter, but I do know that there just aren’t enough to make a dent in the Twitterverse on a mass scale. In fact, it’s futile to even put any efforts in trying to effect real change there. It’s wonderful for making connections and sharing ideas, but it’s just not the right place to effect any significant change. No matter how loud the choir sings, it’s just not going to be heard above the clamor about Harry Potter and Michael Jackson (no connection between the two implied).

As popular as Twitter is, as popular as Facebook is, they are both still used by only a fraction of educators, and within that fraction, they only reach the niche audience you have. I’m grateful to have a fairly large audience on Twitter, but even so that’s still less than 5,000 people, and of those I know a large number likely registered and never logged in again.

It isn’t that there isn’t value information being communicated via Twitter. It’s just a shame that it’s only causing small ripples and then disappearing into the ether.

The reality is, ‘old school’ communications are still the most effective for dealing with the masses. Email and newsletters still carry quite a bit of weight, and from my own experience tend to reach much farther than a tweet or blog post.

With that in mind I’m curious to hear your ideas for getting the ‘big ideas’ and key conversations out to the masses. Should we be aggregating them together and creating a “Tales from the Eduverse” mailing list? Sending out a newsletter in print or via email?

The critical question being, if the ‘right’ ideas are being shared in the blogosphere/TwitterPlurkoverse, how do we communicate them out to the rest of the education community?