I’m pretty sure that I was only in Finland for four days. However, given the number of meaningful experiences that occurred during that time span, it seems hard to reconcile its brevity. That being said, I’m back on US soil again, have replaced jet lag with common, every day exhaustion, and am ready to share a bit of what I learned from the experience.
First of all, I do have to thank three groups. A huge thanks goes out to Nokia for hosting an event like this. It was creative, innovative, and a distinct pleasure to be a part of. I also need to thank WOM world. They truly did a phenomenal job of making sure everything ran like clockwork and that the attendees were treated like celebrities at every turn (more on that to come). Lastly, I want to thank the other invitees who attended the inaugural event. I learned quite a bit from the group to say the least, and much of it had nothing to do with cell phones. It was truly an honor to consider them peers.
Alright, now that we’ve got that out of the way, let’s get on with the good stuff.
That which rocked
I’m trying to by concise, something I’m not really good at. But I think I have to say that it was the people that made up the experience. The attendees were an eclectic, international group who each had something different to contribute. Very diverse perspectives in many ways, not so in others, but on the whole just hanging out with them was a learning experience in itself. There were plenty of Nokia employees around throughout the event, and I do have to admit that it was fascinating talking to them. It’s a massive company and there are so many different aspects of it. It was interesting hearing what each of them have been working on, and discussing what the implications could be for education. And of course, the people of Finland were incredibly gracious, with the exception of one drunken Finnish woman. Oh, how I would love to know what exactly she was screaming at Brian.
The conversations definitely rocked. That’s no different from any conference. However, these were intended to be a little more open, less constrained, and focused on asking “What could we do if…” There were some very creative ideas that arose from the conversations, and some that weren’t quite so. While at times we seemed to be spinning our wheels, on the whole I think there were some innovative subjects broached. I truly hope that Nokia learned something from the event, I know that I did.
The social events truly rocked. There were two fantastic dinners, with drinks and merriment aplenty. Between the stand up comedian one night and the brilliant guitar the second night, it was very clear that they wanted to ensure their visitors had a great time. And we did.
The last piece that gets thrown into the ‘rocked’ drawer is the amount of free time we had. I was truly worried that I wouldn’t have much time to experience Finnish culture and explore Helsinki. I was wrong. I had a very memorable walk with Mike and Jen with plenty of photos to be uploaded still. I experienced a true Finnish sauna, which involved getting to know far more of the group than I had anticipated. And that’s all I’ll say about that. A group of us visited the Kiasma, a modern art museum that had some rather evocative exhibits…. and some that weren’t. One exhibit in particular, The Trainee, I have to admit I did not get at all, until I encountered it again at the airport in Helsinki on the way home. They recreated the exact same installation and I have to admit it was much more intriguing than I my original opinion, which seems to be the museum’s motto, “I don’t get it.”
Meh
We were sent out the Nokia e71 prior to the conference to try out. I swapped my SIM card into there and used it for a couple of weeks leading into the workshops, but unfortunately it was the European version and I couldn’t get on with a 3G connection. Not a big deal, I figured that they did that so we could have high speed connections while in Europe. And one of the first things handed to us when we got to the hotel was a SIM card to use for the trip. That being said, this was a group of people that were accustomed to carrying multiple devices. And for the most part, the e71 wasn’t exactly the ideal all in one for this group (myself included). So there was a ton of sim-swapping going on, and to be honest I didn’t really see that many people use the e71 that much. Compounding this, was the minute the conference was over, we were required to turn in the SIM card. I’m a bit perplexed why they didn’t just have us return them before we left, or even mail them back. Most people I spoke to basically turned off the e71 when the SIM card was taken away, and went back to their regular device. If they really wanted us to make proper use of it, I’d think they’d want to either give us the version that we could use in our ‘homeland’, or at least provide us with a SIM to keep making use of it beyond the constraints of the event.
I know how much I hate when groups just go around the table and everybody shares who they are, what they do for a living and what their favorite shape of pasta is, this event really demonstrated why that’s so necessary. When we began collaborating, we didn’t know each other. In fact, by the time we had an idea who each other were, the first day was essentially through. Context is so valuable to conversations, and it would have been helpful to have had some when we began collaborating.
Third ‘meh’ for the event was a certain lack of communication. I never really knew what the goals were for the event. In fact, there were some very X-Files conspiracy theories floating around. One theory was that the event was actually more for internal purposes, to illuminate the rest of the company to the power and relevance of social media. Another was simply that it was good for marketing, because surely the bloggers would type up posts like this one. All buzz is good buzz, so sayeth the gods of social media.
Fail
This leads me to the stuff that I don’t think worked. Namely, the structure of the event. There were two days. One day was workshops, the second day was presentations. During the first day, we’d have a 10-20 minute introduction about a topic, and then about 40 minutes to discuss, brainstorm and share back with the group.
Side out rotate.
We were randomly put into groups, and often the specific direction that the groups discussed was determined by the age old system of whoever shouts out first and loudest. I don’t mind randomness though, in fact sometimes it’s kind of nice talking about a topic that is far away from your comfort zone. However, that being said, is 40 minutes really enough time to do a deep delve into any topic? I would say no. In fact, at least three times i felt like the conversation was just barely beginning to get rolling, when we realized we had to stop and start planning how to present our ‘findings’. I was mortified when people who were striking out in some different directions that were contrary to what the group had been talking about, got cut off because we simply didn’t have time to explore their ideas. Very disappointing.
Let’s face it. You handpick 35 early adopters, social media gurus, highly connected, bleeding edge leaders in the world of new technologies… You fly them out to Helsinki and put them up for several nights… You create a stimulating environment and host lavish meals and events for them… And then have them contribute for a grand total of 3 hours? (4 brainstorming sessions x 45 minutes each) What a waste… With the group of people in that room, I truly felt like we could have accomplished something, really delved deeply into some of the different topics, provided some new insight or innovative ideas, beyond off the cuff surface thinking. Instead, there were many people who’s ideas were never heard, which is horrifying considering the nature of the event.
Additionally, there was very little effort made to involve the outside community. We pushed quite a bit of information outwards, but short of a brief pseudo-integration with Second Life, there was no effort to bring anybody from the outside in. If we’re sharing the event with the outside world, why not take it the next step and invite them to participate and contribute? Heck, just putting up a Tweet or SMS wall that allowed people to interact with the attendees would have been welcome in my mind.
Along those lines, one of the biggest surprises to me was the distinct lack of backchannel. Backchannel’s are commonplace for most edtech conferences now, so I was very surprised that nobody expressed a desire to create a backchannel for the conference. Twitter kinda sorta served as an unofficial backchannel, but by the time most of discovered and connected to the other people there, the event was basically over. I think that would have been extremely helpful, particularly during the presentations of the second day.
Lessons Learned:
I guess this one should be obvious, but you get out of an experience what you put into it. I realized pretty quickly that education wasn’t going to be a focus, and didn’t really figure much into most of the topics we were discussing. I could have tried to force the groups along my preferred path, but I didn’t think that’d be constructive. Instead, I realized that we had a pretty eclectic group of people gathered, many of whom are currently making a career out of jobs that didn’t exist when we were growing up (sound familiar?). So with that in mind, I thought I’d do a little informal survey and see what people had to say about their education. I asked about 10 people or so some questions about their schooling and got some pretty fascinating answers. Videos to be edited and shared soon.
Another point that I think bears further exploration is the idea of fame in the 21st century. Every person at this event was famous… for 15 people (give or take a few thousand). Very well known, very well respected, among a very tiny community of people. I like to think that I’m pretty well known in the EdTech community. And yet, I guarantee you there was not one person there that knew who I was. And for the most part, I didn’t know anybody else there prior to being introduced to them. There were sites I knew and employers I recognized, but nobody was what I would consider a household name, even amongst the bloggerati. However, as I said, everybody there was famous.
It made for an interesting dynamic. Some were rather outspoken, others rather soft spoken. Clearly a few people felt intimidated and didn’t want to chime in despite efforts to draw them out. Others simply dominated the conversation. It truly did emphasize to me the opportunity that every person has to become famous nowadays. It doesn’t take much to become famous, simply persistence, courage and the confidence to put yourself on the line. That’s it. Ironically, expertise is optional.
The last point I’ll mention in closing is more of a question than anything else… Which is more important, diversity of ideals and interests, or diversity of cultures and personalities? We had plenty of the latter, and not as much of the former. As diverse a group as we had, we were remarkably homogeneous. More often than not, it’s the conflict of opinions that leads to new ideas. Innovation doesn’t occur in an environment where everybody agrees. And there was precious little disagreement during these sessions. If people disagreed, it would come out on Twitter later, rather than verbally much of the time. I suppose part of it could have been because of the limited time available, but I think it was actually more due to the fact that everybody there had similar characteristics when it came to technology.
Ok, one more point/rant and then I swear I’m closing off. Let me just say that after spending half a week with this hyper connected, social media obsessed group, I really wanted to throw my cell phone through a window by the end. Believe me, I’m still pro-twitter, pro-blogging, pro-sms, pro-cell phones in the classroom and all. But I was appalled at how many people simply were unable to UNPLUG even just for the duration of a meal. I vividly remember at one point looking around, and at a table for ten, six people were busy typing away on a total of 8 devices. We were flown halfway around the world, being put up in an incredible hotel, and had the opportunity to collaborate with some brilliant minds… and people couldn’t seem to break away from the network overlay. Believe me, I understand the desire to tweet everything that happens, and I’m hardly a model example for the manners textbook, but that was just too much… Cell phones and mobile technologies should augment communication, not replace it. I just kept flashing back to the presentation we had seen earlier in the day by Adam Greenfield. He showed an image of a woman walking through the mall talking on her cell phone, and pointed out that while physically she was there, mentally she was nowhere near that mall. Her mental space was a technology overlay completely separated from her physical space. For the most part, that’s what seemed to be happening quite often throughout the weekend.
I’m not advocating that we eliminate the technology, but I do think that this is even more of a reason to teach appropriate use during schools. After all, the flip side of appropriate use, is understanding when NOT to use it.
Welps, that’s enough of a rant for now. More to come. And while it may seem like a lot of moaning and whining, it truly was an incredible learning experience. I hope Nokia got as much out of it as I did!
Great, comprehensive post, Steve!
I absolutely agree with your thoughts on the “fail” aspects of the setup. I really felt that we needed better ways to add value rather than brainstorming sessions at the workshops. The setup *did* seem to favour those who were loudest (and first).
I think it could benefit from a BarCamp (http://barcamp.org/) setup, and ask attendees to prepare something during/in advance. But I understand Nokia’s P.O.V.: it’s difficult given it’s very experimental to hold an event of this kind, and I guess Nokia is learning by trial and error.
I wonder, “What exactly is Nokia getting out of this event?” Whilst I was very happy to be there, to meet great people, sample delicious food, attend the parties, etc, but would have felt even better if I felt I’d contributed in some solid, tactile way (outside of pure conversations during the course of the event).
It was fantastic to meet you, by the way!
Rebecca
Rebecca Cottrell’s most recent blog post.. Twitter’s Social Net
Steve, interesting views and I’ll try to push these when I have discussion with other Nokia-guys related to the event.
we had somewhat “back channel” in Jaiku, but as the event was so hectic I didn’t have really time to push everything there. But, agreed: as an irc-user I would have loved to have a common irc-channel for more discussion - it also could have been open for “all audience” and existed before the event and also after it. Damn me, they asked if I have any ideas before the event…
I actually think that this was more an opening of several interesting conversations than actually having the good ideas packed together. Now we just move into the virtual space.
Cool post Steve - a great summing up of what went on over the 3 days. It will be interesting to see whether next time they a) invite the same people back b) invite some of the same people back c) invite some of us back as facilitators but open the rest of it up to paying delegates or some unknown d) option
I’d certainly have LOVED to hear more from you about the tech/edu stuff - I’m glad I’m now following you on twitter and have your blog feed saved. it’s a fascinating area… and I guess that in a big part where the magic of it will come for us - the extended relationships after the event.
For Nokia, there’s LOADS they got from it - my suggestion (I’m sure other made it, but I commented to Micki, Phil and Illico) that there was some internal ‘here’s what social media is’ aspect to it was in part due to that being an inevitable consequence. There are still so few people at high up corporate levels who understand the value of ‘conversation’ - because of the telephone-number sums of money they deal with, they tend not to granularise their perception of their market place down to the incremental increases in awareness of services and products that happen at a blogging/tweeting/podcasting/video level - they’re far more easily swayed by a million dollar ad campaign… perhaps understandably.
So whether or not it was intentional, the event will hopefully make it much easier for Jussi and the others to pitch social media related marketing and research ideas, having shown a bunch of great video of us talking about it in that way…
Given the heinous nature of most corporate ‘workshop’ environments, I think that WomWorld and the Nokia social media monkeys did an amazing job of putting together an event that was acceptable to us as geeks - no mention of NDAs or contracts, no threats of legal action for negative blogging. A very open event indeed, given it’s genesis, funding and environment… That’s not to say it couldn’t have been done better, but we’ll wait and see what happens over the next couple of years.
Looking forward to reading more from you and learning lots!
Sx
@Matt:
“I actually think that this was more an opening of several interesting conversations than actually having the good ideas packed together. Now we just move into the virtual space.”
That’s a great way to put it. And if that was the intention, then hats off! Regardless, glad to see that it’s happening. And one thing that I didn’t mention in the post, and I probably should have, is that I’m sure raising awareness of what NOkia is doing throughout social media was a goal, and clearly that was a success. There was lots of buzz during the event, and has been since. And they certainly have plenty of new evangelists where they didn’t before. Prior to the event, Nokia was just one more company. Now when I think of Nokia, I see faces and have strong emotional ties. Before I just felt that I had a great cell phone. now I feel like I have a great Nokia. And that matters. Corny but it’s true.
@Steve
Solid point about NDA’s, contracts and so on. Lots of trust/confidence there. Heh, I bet there were some interesting meetings leading up to the event about what to say and what not to say
Regardless, I couldn’t agree more about the new connections and networking that has occured. And as I mentioned in the last comment, they’ve put a very real face to Nokia that will stick with me when I present on mobile phones in the future. I’m sure that was intentional, even though it was never stated. Which of course, makes it all the more effective!
Hi Steve,
There was a backchannel for everyone else at Tangler, too bad we didn’t know about it to post it to our blogs and Twitter feeds while we were there. But looking at it now, folks who were not at the NOL08 were using it and watching Qik:
http://www.tangler.com/forum/nokia-open-lab/topic/48261
Ms. Jen’s most recent blog post.. Nokia Open Lab 2008 - Days 3 & 4 - The Wrap Up
9/25/2008
Hi Steve,
and thx for joining!
Yes, you definitely have good points in your post and this kind of feedback is extermelly valuable for us. I agree with you in most of the points here.
As Matti mentioned above, this was the first time with this kind of setup. We will develop the concept and also take the learnings into other Nokia activities ![]()
You make some very good points besides the article being a pleasant read.
I was the guy trying to do the Second Life bridge for the first time in this format. I for one learned a lot from the event. This was the first time we put our teams 32″ montitor to use. I had problems with the signal, so I had to connect with my colleagues PC. Not being able to use my own machine seriously limited the capabilities.
But allthough we didnt get further than streaming live audio, and some brief “hello’s” we we were able to play the QIK video’s in SL and discuss further on the topic.
Over the course of the two days event, we had 160 unique visitors to the Open Lab Event at Nokia Island in Second Life. During the speeches, I was flying with attendants on an N800 through Virtual Nokia House on Nokia island, I believe Darla mentioned it. It was FUN! while we tried to have the same discussion topics.
But there was definate room for improvement here I totally agree and am personally working on improving those capabilities. Streaming mobile video into virtual worlds like SecondLife might help these type of events, but we’d have to try it to be sure. So this was an excellent opportunity to me personally to try out new things in practice.
The feedback that stuck most with me from one of the attentdants at the virtual event was this one: “Even though I can’t understand a word they say, I just love hearing that backgground noise, it almost feels like being there”.
We had a virtual Kick-Off Party, and were watching QIK video’s in Second Life until days after the event, some pictures here:
http://share.ovi.com/channel/digistar.openlab
Digistar Brouwer’s most recent blog post.. digistar: http://www.symbianone.com/content/view/5707/
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@SteveDembo
It was great meeting you. One of my memorable conversation was with you about education system in India and US.
@SteveLawson
Great point about “no mention of NDAs or contracts, no threats of legal action”. sure Nokia & Womworld won some fans for life time.
Thejesh GN’s most recent blog post.. Notes about Nokia Open Lab 2008
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