Citizen Marketers, free copy for secondary and higher ed teachers
One of the non-educational blogs that I’m incredibly fond of us the Church of the Customer blog. The co-authors used to live in Chicago and I’ve had the pleasure of having lunch with them a few times. Every time we ever did, I walked away with new ideas and perspectives about communities and how to foster them.
They’ve written two books, and a few days ago they announced that any high school or college teacher that might want to consider using the book for their classes can request a review copy. It’s not for everyone, but if you teach any sort of class relating to business or marketing, it’s definitely worth reading (as is their other book).
From the site:
“Citizen Marketers” is a trend book that examines the early history of social media and its implications for business marketing.
Good stuff! If it fits into your curriculum, take advantage of the opportunity!
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Any high school or college teacher that might want to consider using the book for their classes can request a review copy” This is quite amazing, having an advance knowledge of social media marketing and how it would help the business marketing at an early young stage is a tool that those students can use once they have graduated and decided to pursue on establishing a business.
Jeffrey G.
4/18/2012